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The Right Way to do Email

May 15, 2019β€’1 min read

So last year we did a live training in our program on "client lifecycle" and how to follow up past clients using EMAIL MARKETING.

Some rumbling in the room brought comments like...

"No-one ever reads email"

"I don't want to annoy people"

"Isn't social media better now anyway?"

And look... I get it!

Email IS a bit old fashioned!!

It's kind of like Social Media's older, uglier cousin πŸ˜‚πŸ˜‚

See, there are 2 types of marketing - PRO-active and RE-active.

+ PROactive is the consistent things you do every week to connect with your client base and educate, to build your tribe.

+ REactive is the action you take when you have no clients this week or everyone cancels, and you need fast bookings!

Email is PROactive AND REactive - it can act fast AND go deep.

AND here's the thing... that's why it works.

3 months after our training, I sat down with one of our clients who had added more than $30,000 of bookings to their clinic using our training. πŸ˜ŠπŸ€­πŸ‘

(and yes, it was also pretty cool that she was able to track the bookings directly from the email clicks!)

And guess what is the BEST THING!!!

Here it is πŸ‘‰ yep, email is basically free πŸ˜š

So what's holding you back from using it right now?

 

email marketing

Elicia Crook

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