The Right Way to do Email

So last year we did a live training in our program on “client lifecycle” and how to follow up past clients using EMAIL MARKETING.

Some rumbling in the room brought comments like…

“No-one ever reads email”

“I don’t want to annoy people”

“Isn’t social media better now anyway?”

And look… I get it!

Email IS a bit old fashioned!!

It’s kind of like Social Media’s older, uglier cousin 😂😂

See, there are 2 types of marketing – PRO-active and RE-active.

+ PROactive is the consistent things you do every week to connect with your client base and educate, to build your tribe.

+ REactive is the action you take when you have no clients this week or everyone cancels, and you need fast bookings!

Email is PROactive *AND* REactive – it can act fast AND go deep.

AND here’s the thing… that’s why it works.

3 months after our training, I sat down with one of our clients who had added more than $30,000 of bookings to their clinic using our training. 😊🤭👏

(and yes, it was also pretty cool that she was able to track the bookings directly from the email clicks!)

And guess what is the BEST THING!!!

Here it is 👉 yep, email is basically free 😚

So what’s holding you back from using it right now?


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